Golden - Never a boring bite

A brand platform that spreads the same wonky joy you get from tucking into a Golden crumpet. Among the highlights: conceiving and co-directing 'Crump-a-cycles' that ran riot on TikTok, and a social / dOOH campaign about the questions you ponder while waiting for your crumpets to toast.

My favourite part of this campaign was having it pulled at the last minute by client lawyers due to safety issues. In desperation I jokingly suggested the disclaimer "Always wear a helmet when riding a bike or crumpet". They approved it on the grounds that it was legally watertight.

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