Golden crumpets

A platform that spreads deliciously wonky, crumpet-shaped joy. Among the highlights: singing crumpet holes, co-directing the 'Crump-a-cycles' content series that exploded on TikTok, and a OOH campaign about the questions you ponder while waiting for your crumpets to toast.

My favourite part of making this TikTok campaign was when client lawyers pulled it due to the riders illegally riding without helmets. In desperation I suggested we add a disclaimer "Always wear a helmet when riding a bike or crumpet". The lawyers approved as it was technically accurate -- and the campaign could go live.

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