Golden crumpets

A platform that spreads deliciously wonky, crumpet-shaped joy. Among the highlights: singing crumpet holes, co-directing the 'Crump-a-cycles' content series that exploded on TikTok, and a OOH campaign about the questions you ponder while waiting for your crumpets to toast.

My favourite part of making this TikTok campaign was when client lawyers pulled it due to safety issues. In desperation I jokingly suggested the disclaimer "Always wear a helmet when riding a bike or crumpet". The lawyers approved as it was legally accurate and the campaign went live.

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